Hi! I'm Meet.
I help companies avoid costly marketing mistakes.
Marketer
Growth Hacker
I specialise in building buyer personas, setting up marketing channels, optimising marketing & sales funnels, conceptualising & executing offline as well as online campaigns and striking alliances with strategic partners.
I design customer journeys, set up CRM apps, do basic payment gateway integrations, build landing pages, test and optimise customer acquisition efforts, implement lead nurturing automations and apply Conversion Rate Optimisation principles.
Lecturer
I'm a Visiting Faculty at Mumbai University for IMC - Integrated Marketing Communication.
Consultant
I'm a freelance marketing consultant for startups across industries and geographies.
Certifications
Work
Growth Marketing
Specialist
Medimap
Feb 23 - Present
Implemented SEO, content, and advertising strategies to attract and onboard new patients effectively. Developed and executed B2B funnels to convert prospects into valued partner practices. Achieved outstanding B2B lead generation results through Meta ads, acquiring leads at a cost of just $45 each. Cultivated practice partnership opportunities to boost engagement and minimize churn rates. Led initiatives to revamp the customer journey, resulting in enhanced user experience and improved retention. Collaborated seamlessly across Sales, Business Operations, Customer Success, Partnership, and Product teams to achieve cohesive growth objectives. Spearheaded the highly successful Local SEO Pilot project, driving a remarkable 12x increase in sign-ups from partner practices.
Canada
Growth Marketing
Consultant
Bizademy
Aug 22 - Feb 23
Established and managed the paid traffic channels for Copyhackers that drove traffic to two web properties at $0.05 per visit and subsequently $0.80 per lead. Conducted customer research and conceptualized the website layout and user onboarding for Hookmark (CogSci Apps). Ran a BFCM campaign that brought in $5000+ in revenue with a total ad spend of $500. Partnered with freelancers from India, Brazil, and Ukraine on various web development projects for Canadian and American comedians and entertainers. ​
Canada
Growth Marketing
Manager
Emsisoft
Aug 20 - Aug 22
Tasked with creating and optimising B2C, B2B, and channel partner funnels, improving LTV, reducing CAC, tracking and ensuring a positive ROAS across channels. Responsible for managing a fully remote Marketing team.
New Zealand
Consultant
The Millennial Source
Jan 20 - Aug 20
The Millennial Source is a Hong Kong based news publishing startup focusing on delivering factual, no nonsense news to millennials all over the world. With SEO, newsletters and Reddit marketing, we are able to consistently achieve a 2x MoM growth in terms of visitors.
Hong Kong
Kumba (Foodbots)
Jan 20 - Mar 20
Kumba is a US based food-tech startup focusing on providing a hassle-free ordering and payment experience for dine in customers at food and beverage outlets. I helped set up all the marketing functions viz. setting up the funnel, revamping the website, setting up the CRM, designing the B2B and B2C onboarding journeys, and designing the pitch decks.
US
Ecole Suprieure dIngnieurs en Gnie Electrique (ESIGELEC)
Oct 19 - Mar 20
ESIGELEC is a premiere French university specialising in Engineering. A renowned centre of learning with a century long history is very well known domestically but not so much internationally. The project started as a simple brand audit in November 2019 and continued through admission process optimisation, building alumni engagement, collaborating with Vishwaniketan institute of Technology - another client of mine. The synergy entails an opportunity for Indian students to work on multiple projects at the ESIGELEC campus at Rouen, Normandy for a period of 45 days.
France
Vishwaniketan
Jul 19 - Dec 19
Vishwaniketan is a pioneering Engineering Institute focusing on Project Based Learning (PBL). They were facing an issue of getting their message across to potential students and parents. I helped them create clear marketing communications, improve social media presence, increase engagement, build a team of students and teachers to handle the day to day content creation and distribution.
India
Greyy Apparels
Jul 19 - Oct 19
Greyy is a modern apparel company started by IITians. They have developed a tshirt that is practical whilst maintaining a minimal design. I helped them create an influencer outreach programme specifically for targeting millennials on Instagram.
India
Marketing Manager
Early MBA (Leadearly)
Oct 18 - July 19
Joined at a very early stage. Single-handedly designed the website, set up the CRM, implemented lead nurturing automations, integrated payment gateways, ran Facebook & Instagram campaigns that drastically brought down the CAC, worked closely with partner schools to promote organic reach, undertook the entire Rebranding exercise.
UAE & UK
Marketing Manager
LenDenClub
Jun 17 – Sep 18
Handled Marketing, Branding, PR, and Alliances. Volunteered to take up Sales & HR as well during crunch time. Identified & partnered with industry-leading Corporate DSAs & Loan Aggregators across India to boost sales. Introduced the ‘Loan Eligibility Calculator’ feature to ensure that only high quality Marketing Qualified Leads (MQLs) enter the funnel which effectively helped in freeing up sales team’s bandwidth. Introduced growth hacks like Referral programs which provided a boost to the sales team.
India
Marketing Manager
Ace Pipeline Contracts
Apr 15 – May 17
Started as a Management Trainee and worked my way to managing the entire Marketing function. Looked after the funnel and ensured a steady flow of leads into the Sales pipeline. Identified touchpoints and set up nurturing campaigns to aid Sales teams.
India
Side hustles
Co-Founder
Cock-eyed Advertising
Mar 13 – May 17
Worked with two giant Indian companies from the Pharmaceutical space (Cipla) and the BFSI space (SBI Life) among other brands across F&B, lifestyle, and healthcare. Played a vital role in bagging the accounts, conceptualising nationwide campaigns, and implementing them which helped those brands achieve a higher customer engagement which eventually drove sales.
India
Assistant Professor
VES College (Mumbai University)
Nov 15 – May 18
Taught the course titled 'Integrated Marketing Communication and Advertising' for the class of Second Year Bachelors of Management Studies (SY.BMS).
India
Education
Masters in Business Administration
James Cook University
2014 - 2015
Singapore
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Photography Club
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Music Club
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Helped new students settle down in Singapore through the Meet and Greet Club
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Devised a business plan pertaining to responsible entertainment for the Singapore market which got the Associate Dean's recognition
Bachelor of Management Studies
2010 - 2013
Mumbai University
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Active Rotract Club member
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Assistant Contingent Leader for TALAASH 2010 (Jai Hind)
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Assistant Contingent Leader for COLOSSEUM 2010 (Mithibai)
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Special Events volunteer for VISIONS 2010
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Vice Chairperson for Co-ordination and Finance (Marketing, Creatives and Finance) for Visions’11
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Managed contingents for other college festivals of Mumbai, Majored in Marketing and Retail, Bachelor Thesis on " Brand Positioning" secured an "O" Outstanding grade.
Mumbai
Abilities
Skills
Ideation
Content Marketing
Marketing Automation
Inbound Marketing
Marketing Strategy
Product Development
A/B Testing
Evaluation & Reporting
Outbound Marketing
Data Analysis
Tools
Google Analytics
Google Ads
Google My Business
Google Tag Manager
Hootsuite
Buffer
Mailchimp
Microsoft Office
Trello
Facebook Ads Manager
Final Cut Pro
Wix
Wordpress
Zoho Suite
Leadsquared
Hubspot
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Muse
Adobe Lightroom
Motion
Languages
English
Hindi
Gujarati
Marathi
Let's connect!
I'd love to talk about anything and everything Startup!
Please feel free to reach out to me via email or connect with me on social media
